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SAP Certified Associate - Implementation Consultant - SAP Customer Data Platform Sample Questions (Q15-Q20):

NEW QUESTION # 15
In-store purchase information from known customers is ingested from the point of sale (POS) to SAP Customer Data Platform. Which type of customer profile is recommended for this scenario?

A. User Profile
B. Unified Customer Profile
C. Contextual Profile
D. Activity Profile

Answer: B

Explanation:
The Unified Customer Profile (UCP) is the ideal choice in this scenario. Here's why:
Persistent Data: A UCP stores customer data persistently, including historical purchase records from the POS. This allows for long-term analysis of customer behavior.
Connected Identity: The UCP can link the in-store purchase data with other customer identifiers (e.g., loyalty program ID, online account), creating a comprehensive, cross-channel view of the customer.
Reference:
SAP Help Portal: Unified Customer Profile (Find the latest documentation on the SAP Help Portal) For integrating in-store purchase information from known customers coming from Point of Sale (POS) systems into the SAP Customer Data Platform, the most suitable profile type is:
D . Unified Customer Profile: This profile type consolidates data from multiple sources, including in-store purchases, into a cohesive, single view of the customer. The Unified Customer Profile encompasses various data points, such as demographic information, online and offline activities, and purchase history, providing a comprehensive understanding of the customer's interactions with the brand across different channels.
Using the Unified Customer Profile for in-store purchase information enables businesses to enrich existing customer profiles with valuable transactional data, enhancing customer insights and enabling more personalized engagement strategies.
SAP Customer Data Platform documentation on customer profiles and data integration.
Best practices for incorporating POS data into the Unified Customer Profile within the SAP Customer Data Platform.

NEW QUESTION # 16
For an incoming event, what value can SAP Customer Data Platform store for an active processing purpose status field?

A. Permitted
B. Allowed
C. Granted
D. True

Answer: B

NEW QUESTION # 17
What are the possible application identifier conflict policy options when ingesting customer data using the Unified Customer Profile? Note: There are 2 correct answers to this question.

A. Raise an error and abort the entire ingestion operation
B. Discard data event
C. Duplicate Customer Profile
D. Create new Customer Profile

Answer: A,D

Explanation:
In the context of SAP Customer Data Platform and specifically when dealing with the Unified Customer Profile, handling conflicts during data ingestion is critical for maintaining data integrity and coherence. The possible application identifier conflict policy options are designed to provide flexible handling of such conflicts based on the business requirements.
A . Raise an error and abort the entire ingestion operation: This option is used when the system encounters a conflict with the application identifiers during the ingestion process. The approach here is to prioritize data integrity by stopping the ingestion process if there's any ambiguity or conflict in the identifiers. This ensures that no erroneous data is incorporated into the Unified Customer Profile, maintaining its accuracy and reliability.
C . Create new Customer Profile: When a conflict is detected with application identifiers, another approach is to create a new customer profile. This option is chosen in scenarios where the incoming data is considered to be representing a new customer entity, and therefore, warrants the creation of a new profile to avoid overwriting or merging with existing data inaccurately.
Options B and D are not standard practices within the SAP Customer Data Platform for handling identifier conflicts during data ingestion into the Unified Customer Profile, as they could lead to data duplication or loss, compromising data quality.
Reference:
SAP Customer Data Cloud documentation on data ingestion and conflict resolution.
SAP help articles and tutorials related to the Unified Customer Profile in the SAP Customer Data Platform.

NEW QUESTION # 18
You want to authenticate requests to event listeners created by the source server application. How can you do this? Note: There are 2 correct answers to this question.

A. Pass the SSL certificate of the client.
B. Pass a constructed JWT as the bearer token.
C. Pass the one-time password generated by the REST API endpoint.
D. Pass the user key and secret key as parameters.

Answer: B,D

Explanation:
When using a server application to make API calls to the SAP Customer Data Platform, you can authenticate requests to event listeners by passing a constructed JWT as the bearer token or by using the user key and secret key as parameters. The use of an asymmetric RSA key pair is also mentioned, which is typically involved in the creation of a JWT. However, passing the SSL certificate of the client or a one-time password generated by the REST API endpoint is not specified as a method for authenticating these requests.
Reference = The information is based on the SAP Customer Data Platform documentation, which details the methods for signing requests to the platform1.

NEW QUESTION # 19
Which of the following triggers are supported in CX flows? Note: There are 3 correct answers to this question.

A. Customer or group update
B. Event occurrence
C. Segment membership
D. Audience activated
E. Action occurrence

Answer: A,B,C

Explanation:
Within the SAP Customer Data Platform, CX flows are designed to be triggered by specific events that signify a change or an action related to a customer or group. The supported triggers for CX flows include:
Event occurrence: This trigger is activated when a specific event is ingested into the platform, indicating an action or change has occurred.
Customer or group update: This trigger responds to any updates made to customer or group attributes within the platform.
Segment membership: This trigger is based on the inclusion or exclusion of a customer or group within a particular segment, reflecting their changing status or behavior.
These triggers enable the SAP Customer Data Platform to react in real-time to changes in customer data, allowing businesses to deliver personalized experiences at crucial moments in the customer journey.
Reference = The details provided here are consistent with the information available in the SAP Customer Data Platform documentation, which outlines the various triggers that can initiate CX flows123.

NEW QUESTION # 20
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